Tishman Speyer
ZO.
Global real estate developer Tishman Speyer was looking to attract new tenants to its property holdings by debuting a bespoke concierge service program. Working with Red Peak and Trollbäck+Company, I helped develop the naming and language system for the suite of lifestyle and wellness amenities.
Since first being piloted at Rockfeller Center in 2017, ZO. services are now available throughout Tishman Speyer’s global portfolio in 16 major cities across 4 continents, benefiting company cultures, improving employee retention, and growing a sense of community.
Inspired by the Greek word for “life,” ZO simply and effectively communicated the platform’s benefits to clientele and employees (e.g. ZO easy, ZO useful, ZO relaxing). The tagline, Find Your ZO, also allowed the name to function as a stand-in for ZONE, and spoke to both physical spaces like clubhouses and lounges, as well as a state of mind.
“We are evolving the spaces within from functional to experiential; from operational to inspirational. We do this by focusing on people - the amenities that enhance their lives and the elements that make them smile.”
Credits
Agency: Trollback + Company, RedPeak
Client: Tishman Speyer