Evan Williams
Apple
Evan Williams was expanding their Flavors lineup with a new apple-flavored bourbon. To promote the launch, they were looking for a disruptive, content-driven awareness campaign to drive trial among
a young, “bourbon-curious” millennial audience. I developed the core
(pun intended) concept.
01
Drive awareness &
trial
02
Promote versatility &
ease-of-use
A set of :10s showcased three simple cocktails to mix with Evan Williams Apple.
The campaign was further supported by a media partnership with Thrillist, as well as paid and organic social.
Credits
Agency: Method1
Production: Wild/Factory
Client: Evan Williams