Evan Williams
Apple
Evan Williams was expanding their Flavors lineup with a new apple-flavored bourbon. To promote the launch, they were looking for a disruptive, content-driven awareness campaign to drive trial among a young, “bourbon-curious” millennial audience. I developed the core (pun intended) concept.
02
Promote versatility
& ease-of-use
01
Drive awareness
& trial
A set of :10s showcased three simple cocktails to mix with Evan Williams Apple.
The campaign was further supported by a media partnership with Thrillist, as well as paid and organic social.
Credits
Client: Evan Williams
Agency: Method1
Production: Wild/Factory